By Eli Moreno, Owner of Eclipse Marketing
What Is Digital Marketing and Why Is It So Popular?
To make this simple, digital marketing is an umbrella term for any form of marketing through online media channels. Digital marketing has a primary objective which is to create a funnel for business owners to help you get found, obtain recognition, generate leads, and convert those leads into returning customers.
The reason digital marketing is so important to your business—no matter which type of business you own—is because today’s consumers are connected to the web 24/7 thanks to mobile devices like the smartphone in your pocket or even the device you might be using to view this content right now! Electronic devices like these are the first thing most adults use in the morning, and they’re the last thing 95% of them see before they go to sleep. Consider the following statistics:
- The average U.S. consumer is exposed to 10,000 brand messages a day
- 92% of consumers look at a company’s website when choosing a service provider or product
- At any given time, 84% of Americans are shopping for something
- 97% of people go online to find products and services
- 93% of online experiences begin with a search engine
- 88% of consumers trust online reviews as much as they trust personal recommendations
- 86% of people look up the location of a business on Google Maps
With all of this being said, it's no wonder why you're missing out on business if you don't have a digital presence.
What Should Be My First Step In Securing A Digital Presence?
Your website is the foundation of all online real estate, and arguably your best marketing asset. If the web were a local shopping mall, it would be your storefront within that mall. Having a website for the purpose of driving leads and sales to your company is also known as inbound marketing—a strategy focused on bringing customers to you via company-created content on your website.
Let's put it this way...if you don't have an optimized website that Google wants to show when a user types in a search query related to your business, how will you ever have a chance to obtain that business? That's the thing. You won't.
Why Should I Pay Someone Else To Create My Website? I Can Do It Myself!
Sure you can! No one ever said you couldn't go and build yourself a decent website. I can also put a roof on my home, do my own electrical work, and fix my own HVAC system. BUT, here is why I advise everyone they shouldn't do this:
- It will take much longer for you to do this because you're new at it and never used the platform before.
- The quality will not be the same because this is your first time! Professionals do this for a living.
- Do you know how Google chooses websites to put up on the search results? Most likely not.
- There are many additional steps to just creating a website which includes proper submission to Google and constantly updating the information on it.
- If you don't have time to be thinking about new ways to market your business or additional services that aren't already on your website, you realistically don't have time to be messing with it.
As a business owner, your job should be monitoring your company, ensuring quality jobs, getting your employees paid, and making sure your company grows year after year. You have your specialty and I have mine! This is why you should contact me and schedule a free consultation.
Click the button below or give me a call at 501-366-6037 to see how I can grow your business and help you overshadow your competitors.
Business Hours:
Monday - Friday: 9am-5pm
Saturday - Sunday: Closed
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